Merry and Bright -Help Needed To ID Year

It is an oddity in my collection of old stuff: Merry and Bright Published by John F. Shaw & Co., Ltd., London.According to a search result:

"John F. Shaw & Co., Ltd., a London-based publisher, produced an annual titled "Merry and Bright". This annual was published in the early 20th century, according to bookselling sites. The annual is a hardcover book, and first editions can be found for sale through secondhand booksellers. "

In fact, after months of searching I have only ever found one copy. First edition and £46 but 

nothing to indicate the year published. I would guess at late 1920s to early 1930s. Anyone know

better?